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CASE STUDY Book feature · Email campaign

From collaboration graphic to reader inbox.

A collaboration banner and archived newsletter screens documenting a book-specific email feature.

BOOKIn Lieu of Flowers
AUTHORKeith Steinbaum
DATE2026
Society collaboration artwork featuring Keith Steinbaum and In Lieu of Flowers
THE STORY BEHIND THE WORK

The folder contains a Society-branded banner for In Lieu of Flowers and screenshots of email campaigns, including a Society exclusive feature.

SCOPE NOTE / The archive records deliverables and contextual screenshots. Interpretations below are identified separately from documented outcomes.
01 / THE PROJECT

The Challenge

The materials show a need for a clear book-and-author visual and an email presentation. No written client brief is available.

02 / THE PROJECT

The Objective

Introduce the novel through a recognizable collaboration image and extend its presentation into an email feature.

03 / THE PROJECT

Our Approach

01

Create

A book-and-author collaboration banner was produced.

02

Present

The archived Society email interface shows an exclusive feature in a sending state.

04 / THE PROJECT

What We Created

The finished pieces, directly from the project archive.

Society collaboration artwork featuring Keith Steinbaum and In Lieu of Flowers
DELIVERABLE / 01

Collaboration banner

Purpose
To present Keith Steinbaum and the novel together.
Role in the project
A visual introduction to the featured book.
Society email interface with an exclusive feature in sending state
DELIVERABLE / 02

Exclusive feature email

Purpose
To bring the project into a reader email channel.
Role in the project
A companion promotional format documented in the sending interface.
05 / THE PROJECT

How It Helped

Practical value visible in the completed work — not a claim of measured performance.

Presentation

The banner creates one visual home for the author, cover and Society identity.

Discovery

The email interface documents a planned reader-facing distribution channel, not confirmed engagement.

Promotional value

The graphic and email are separate documented formats for the project.

06 / THE PROJECT

The Outcome

DOCUMENTED OUTCOME

Documented outcome: a collaboration banner was completed and a Society exclusive feature email was captured while sending. Delivery and engagement results are not publicly available in the archive.

Collaboration graphicSociety exclusive feature emailAdditional email screenshot
Result data not publicly available unless explicitly stated above.
07 / THE PROJECT

The Proof

Original deliverables and supporting context. Each image links back to its source file.

Evidence keyDeliverable = a finished piece visible in the archive.Context = a related screenshot, not proof of causation or performance.
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